In today’s fast-paced business world, building a strong brand identity is more crucial than ever. How your customers perceive your brand holds significant sway in their decision-making process. One facet of brand identity that often flies under the radar is packaging. It’s not just about safeguarding your product; it’s a golden opportunity to etch a lasting memory in your customers’ minds.

Enter stickers – these little marvels, with their versatility and affordability, have emerged as a secret weapon to ramp up your packaging game and make your brand shine brighter. I love stickers in general – using them for decoration and personalization.  But they work wonders for packaging, too.

The first order of business is finding the right stickers. There’s a smorgasbord of options out there, from vinyl stickers to paper ones, and even holographic designs. Your choice boils down to your brand’s personality and the story you want to tell.  I prefer thicker vinyl stickers that will hold up to sun exposure, stick to a variety of surfaces, and do photorealistic printing in unique shapes. I use StickerMule for my custom stickers. check out the mule sticker on my water bottle, right below my “Victory” branded sticker).

The stickers should complement your product’s packaging, not overpower it. They should mirror your brand identity. If your brand oozes minimalistic chic, opt for a clean and simple sticker design. On the flip side, if your brand embodies fun and creativity, go all out with bold and vibrant stickers. Blend your brand’s color palette into your sticker design. This not only bolsters your brand’s visual identity but also weaves a thread of unity into your packaging. It’s time to let your creativity run wild.

The unboxing experience is your golden ticket to make a splash in your customers’ hearts. It’s a moment loaded with excitement and anticipation. When done right, stickers turn a plain ol’ box into a branded treasure chest, creating a bond with your customers that goes far beyond your product. And they look cool.

I also use them as fun goodies in their bag – and put “Certificate of Authenticity” stickers on the back of my prints, too. Get creative.